The Gangnam Style craze isn't slowing down anytime soon, as last week it was named the most viewed YouTube video of all time.
This Gangnam Style mashup puts together a series of tributes, spoofs and flash mobs to create one big viral compilation.
Gangnam Style, now with over 815 million views, beat out Justin Bieber's 'Baby' as the most viewed YouTube video of all time and did it in a fraction of the time. 'Baby' was uploaded in February 2010 and has 803 million views, while Gangnam Style was uploaded July 15 2012.
Due to its immense popularity, Gangname Style has become an undeniable part of 2012's pop culture landscape and spawned dozens of imitation videos. This Gangnam Style mashup gathers a good chunk of these videos for one big dance off.
South Korean Dance Mashups
Gangnam Style Becomes the Most Viewed YouTube Video of All Time
Trend Themes
1. Youtube Mashups - There is a growing trend of creating mashup videos on YouTube, combining various clips to create new and entertaining content.
2. Viral Video Culture - The popularity of Gangnam Style and other viral videos highlights the trend of videos quickly gaining widespread attention and becoming a cultural phenomenon.
3. Imitation as Pop Culture - The proliferation of imitation videos for Gangnam Style reflects a trend of people embracing and participating in pop culture phenomena through their own creativity.
Industry Implications
1. Online Video Platforms - The rise of YouTube mashups opens up opportunities for new features and tools on online video platforms, allowing users to easily create and share their own mashup videos.
2. Digital Content Creation - The viral video culture creates a demand for digital content creators who can create engaging and shareable videos that have the potential to go viral.
3. Entertainment and Media - The influence of viral videos in shaping pop culture presents opportunities for the entertainment and media industry to capitalize on the popularity by producing related content and merchandise.