Moolanda is a wine company that takes its name from Aboriginal culture, with the name actually translating to "on the far side," according to DesignBoom. The result is a wine packaging that uses the land for inspiration.
The illustration on the front is placed against a white backdrop, and small dots have been drawn inside a rectangular shape. The dots are meant to signify rocks in nature, which is found in the Barossa Valley region where the wine comes from. To provide variety, the coloring on all of the bottles are different shades, including red and yellow to name a couple.
Considering that wine naturally comes from the land anyway, using an Aboriginal name to further this connection makes sense. Moreover, it makes for a memorable packaging design.
Earthy Wine Branding
Moolanda Takes its Name from the Aboriginal Culture
Trend Themes
1. Cultural Branding - Incorporating cultural elements into branding designs to differentiate and connect with consumers.
2. Nature-inspired Packaging - Using natural elements in packaging designs to evoke a connection to the origin of the product.
3. Color Variation in Packaging - Providing color variations in packaging designs to create visual interest and product differentiation.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can use cultural and natural elements in their packaging designs to differentiate and connect with consumers.
2. Artisanal Products - Artisanal product brands can use unique and cultural design elements to convey authenticity and uniqueness.
3. Tourism and Travel - Tourism and travel companies can use natural and cultural design elements to evoke a sense of place and connect with consumers seeking authentic experiences.