Between 13 hour long brisket burger commercials and 7 hour long in-flight films, excessively long video ventures like this month-long film are becoming all the rage. A Swedish filmmaker recently released this 72 minute trailer for Ambiancé, which is set to premiere on December 31, 2020.
The mood piece runs a full 720 hours, or 30 days. The purpose of the month-long film is to explore how movies can set the ambiance or atmosphere. An ambitious artistic adventure, Ambiancé will have more trailers to follow: one in 2016 that will run 7 hours and 20 minutes, and another in 2018 that will be 72 hours in length. Although it will not be released for another 6.5 years, it's likely this month-long film will become the new World Record holder for longest movie after 2011's Modern Times Forever.
72 Minute Trailers
This Extra Lengthy Preview is For a Month-Long Film To Be Released in 2020
Trend Themes
1. Extended Film Lengths - As audiences' attention span continue to hold, businesses in the film industry should invest in creating innovative ways to keep their productions engaging over longer periods of time.
2. Emphasis on Atmosphere - Companies can take advantage of the trend of mood pieces like Ambiancé by incorporating experiential marketing with a focus on ambiance to create immersive brand experiences.
3. Long Form Marketing Content - Brands can capitalize on the trend of excessively long video ventures like the 72 minute trailer for Ambiancé by creating their own longer-form marketing content that tells a more complete brand story.
Industry Implications
1. Film - The film industry should explore launching innovative and creative projects like month-long films to spark interest in new audiences and create engaging experiences.
2. Marketing & Advertising - The trend of long-form video content, like month-long films, presents an opportunity for marketing and advertising agencies to develop new content strategies with a focus on creating an immersive experience for potential customers.
3. Technology - As trends continue to focus on extended film lengths, companies in the technology space could develop new content distribution, consumption, and viewing tools so viewers can enjoy longer video experiences in an easier, more efficient way.