The New Arby's Commercial is 13 Hours of Brisket Smoking
Alyson Wyers — May 28, 2014 — Marketing
References: 13hourbrisket & psfk
The latest Arby's commercial is a 13 hour, single shot of brisket smoking. This is to promote the roast beef restaurant chain's Smokehouse Sandwich. The item contains real smoked brisket that has been cooked over a fire for at least 13 hours. This excessively long advertisement proves that.
Rather than following the trend of shorter and shorter commercials, Arby's has no qualms with making you sit through 13 hours of smoked meat, especially because it made them Guinness World Record holders.
What was likely a pretty inexpensive commercial to make, the ad also has an interactive component. When you visit their 13 hour brisket website, it lets you know that if you click on the annotations throughout the online broadcast you could win a prize. Afterwards, the Arby's commercial will be available to watch on YouTube.
Rather than following the trend of shorter and shorter commercials, Arby's has no qualms with making you sit through 13 hours of smoked meat, especially because it made them Guinness World Record holders.
What was likely a pretty inexpensive commercial to make, the ad also has an interactive component. When you visit their 13 hour brisket website, it lets you know that if you click on the annotations throughout the online broadcast you could win a prize. Afterwards, the Arby's commercial will be available to watch on YouTube.
Trend Themes
1. Long-form Advertising - Companies may explore creating long-form advertisements, potentially breaking away from the traditional 30-second ad spot.
2. Interactive Advertisements - Brands can benefit from creating interactive commercials that engage viewers and create opportunities for customer engagement.
3. Record-breaking Marketing - Companies may consider breaking Guinness World Records as a unique marketing tactic to draw attention to their brand and products.
Industry Implications
1. Fast Food - Fast food chains that offer unique menu items, such as smoked meats, may benefit from creating attention-grabbing long-form advertisements to draw customers to their restaurants.
2. Advertising - Advertising agencies may explore the potential of creating interactive, long-form ads that engage viewers and generate impressive results for their clients.
3. Marketing - Companies in various industries may consider attempting to break world records as a part of their marketing strategy to generate buzz and draw attention to their brand and products.
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