In the world of Halo, the moa is a creature that looks like an ostrich and Pringles' limited-edition Wavy Moa Burger crisps give gamers the chance to experience what this bird native to the Halo planet Reach tastes like. Full of flavor from garlic, sweet ginger, and savory beef, the bold and crunchy chips also boast heat from red pepper and chili pepper.
As many Halo fans have spent time wondering what a Moa Burger might taste like, this collaboration promises to provide a definitive answer. With its big fan base, Halo is helping to solve one of the mysteries surrounding the Moa, the flightless bird-like creature with legs, wings and scales from the neck up and a lizard-like head, which resembles the now-extinct bird from New Zealand with the same name.
Gamer-Targeted Crisps
Pringles' Wavy Moa Burger Crisps Share a Taste of the Halo-verse
Trend Themes
1. Gamer-focused Food Products - Incorporating food and beverage products into the gaming experience can be a disruptive innovation opportunity, especially for brands with a strong fan base like Pringles and Halo.
2. Collaborative Marketing - Collaborating with popular entertainment franchises and pop culture icons like Halo can help brands tap into a larger audience and increase awareness of their products.
3. Nostalgia-driven Marketing - Creating limited-edition products that reference a shared pop culture memory, like the Moa from Halo, can tap into a sense of nostalgia and drive interest and sales.
Industry Implications
1. Snack Food Industry - Adding unique and interesting flavors to traditional snack foods like potato chips can be a way for brands to differentiate themselves and generate buzz.
2. Gaming Industry - Partnering with food and beverage companies can provide a new revenue stream for gaming companies and enhance the overall gaming experience for consumers.
3. Marketing Industry - Incorporating pop culture references and engaging with fan bases can help marketers create more authentic and memorable campaigns for their brands.