The Square is a new mixed-use gathering space in the heart of the massive 1.65-million-square-foot former AT&T corporate complex. Titled Bell Works Chicagoland, the location is designated as "a one-of-a-kind destination for business, culture, technology, retail, fitness, dining, hospitality, and more."
Led by Founder and Head Designer Paola Zamudio, npz studio+ worked on The Square, signaling cozy elements and whimsical details. The firm drew inspiration from the painter and color theorist Josef Albers for the aesthetic. The mixed-use gathering space was already flooded with natural light and the design practice took advantage of this by inserting many plants into the space. The seating furniture, on the other hand, is playfully arranged and its color may bring a smile to one's face.
The Square is now a place to socialize, work, and unwind throughout the day.
Cozy Mixed-Use Gathering Spaces
npz studio+ Designs "The Square" at Bell Works Chicagoland
Trend Themes
1. Mixed-use Gathering Spaces - Designing mixed-use gathering spaces with playful and cozy elements can offer opportunities for businesses to create unique and versatile destinations.
2. Biophilic Design - Incorporating biophilic design by adding natural elements like plants into indoor spaces can offer opportunities for businesses to enhance health, well-being, and creativity among workers and visitors.
3. Whimsical Details - Adding whimsical details inspired by art and design can offer opportunities for businesses to create memorable and engaging experiences for customers and visitors.
Industry Implications
1. Commercial Real Estate - Developing mixed-use gathering spaces can offer opportunities for commercial real estate companies to attract and retain tenants and create desirable locations.
2. Interior Design - Incorporating biophilic design and playful elements into indoor spaces can offer opportunities for interior design firms to differentiate themselves and create unique and appealing environments for clients.
3. Hospitality - Adding whimsical and playful elements to hospitality spaces can offer opportunities for hotels, restaurants, and cafes to create memorable guest experiences and stand out among competitors.