The Mirror Margarita is positioned as the world's first clear margarita that's arriving in the UK and online to provide cocktail enthusiasts with a new option to try out this year. The ready-to-drink cocktail is inspired by the cocktail from the London-based bar Hacha's menu and is crafted with a 100% Premium Agave Blanco Cazcabel Tequila. The drink also features citrus oils and malic acid to give it a sweet yet sour flavor profile that's reported to have finishing notes of grapefruit.
Co-Founder Deano Moncrieffe commented on the Mirror Margarita saying, "We have always believed there is a gap in the market for a premium RTD cocktail which is expert led, so people who are time poor but love good quality drinks can enjoy them without any fuss at home."
Crystal Clear Margarita Cocktails
Mirror Margarita is Inspired by the Cocktail from the Hacha Menu
Trend Themes
1. Clear Margaritas - The trend of clear margaritas is disrupting the traditional colorful cocktail scene, offering a unique visual appeal and flavor experience.
2. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents a disruptive innovation opportunity, catering to time-poor consumers who seek convenience without compromising on the quality and taste of their beverages.
3. Premium RTD Cocktails - The market demand for expert-led, premium ready-to-drink cocktails creates opportunities for businesses to tap into the growing consumer desire for sophisticated and high-quality drinking experiences at home.
Industry Implications
1. Beverage Manufacturing - The clear margarita trend opens doors for beverage manufacturers to create innovative and visually striking cocktails using alternative ingredients or manufacturing techniques.
2. Hospitality - The ready-to-drink cocktail trend presents a disruptive opportunity for bars, restaurants, and hotels to offer pre-bottled signature cocktails, expanding their reach beyond the traditional on-premise experience.
3. Online Retail - The demand for premium ready-to-drink cocktails provides an opportunity for online retailers to curate and deliver a wide selection of high-quality, expert-made cocktails directly to consumers' homes.