In preparation for Chinese New Year celebrations that will be taking place in late January and early February in China, Australian start-up Trust in Taste is sharing samples of mini wine bottles for at-home tasting experiences.
To boost the sales of Australian wine in China, the start-up is specifically targeting Chinese consumers through platforms like WeChat, where they are able to sign up for an in-home tasting experience for just ¥25 or AU$5.
To facilitate the cellar door-style tasting experience, Trust in Taste uses QR codes on its small, 60-milliliter wine bottles. When scanned, these codes link to the online Trust in Taste WeChat store, which provides additional information on the product, alongside an informational video from the winemaker and a place for consumers to give feedback on the samples.
At-Home Wine Tastings
'Trust in Taste' Shares Samples of Mini Wine Bottles with QR Codes
Trend Themes
1. Mini Wine Tasting - The trend of mini wine bottles for at-home tastings provides an opportunity for wineries to introduce new flavors and engage consumers in a unique way.
2. QR Code Marketing - The use of QR codes on wine bottles opens up opportunities for wineries to provide more information, interactive content, and personalized experiences for consumers.
3. In-home Tasting Experiences - The rise of in-home tasting experiences allows wineries to reach consumers directly, create personalized connections, and increase brand loyalty.
Industry Implications
1. Wine Industry - The wine industry can leverage mini wine tastings and QR code marketing to enhance customer experiences, expand market reach, and increase sales.
2. Digital Marketing Industry - The digital marketing industry can tap into the growing trend of QR code marketing on wine bottles to develop innovative campaigns and create interactive brand experiences.
3. Hospitality and Event Planning Industry - The hospitality and event planning industry can capitalize on in-home tasting experiences by offering curated tasting kits and virtual wine tasting events to enhance customer engagement and satisfaction.