Hummii's new mini muffins put a healthier spin on a beloved childhood snack and they are not only plant-based and grain-free but also free from added sugar. The brand gets its name from a mashup of the words "healthy" and "yummy" and it references the brand's origins as a hummus-like frozen dessert.
These nourishing mini muffins were created with the expertise of Michelin-starred pastry chef Bethany Costello and they include ingredients like chickpea flour, golden flaxseeds, prebiotic fiber and monk fruit extract as a sweetener. Additionally, the mini muffins include upcycled fruit powders to create fun flavors for all ages such as blueberry, banana bread and double chocolate.
This summer, the brand launched a crowdfunding campaign on Kickstarter in the hopes of raising the required funds to introduce more flavors, as well as expand products and production.
Free-From Mini Muffins
Hummii's Better-for-You Muffins are Grain-Free & Plant-Based
Trend Themes
1. Grain-free Snacks - There is an opportunity for similar brands or existing brands to create innovative grain-free snacks with unique and tasty flavors.
2. Plant-based Desserts - The trend for plant-based snacks and desserts seems to be on a steady rise, which opens up opportunities for companies to create innovative and healthier desserts.
3. Upcycled Ingredients - The use of upcycled fruit powders could create an innovative niche in the snack industry that appeals to eco-conscious consumers.
Industry Implications
1. Health Food - Existing health food companies can expand their product range by creating grain-free and plant-based snacks that cater to different dietary needs.
2. Snack - Snack industry giants can develop innovative snack lines that cater to the growing demand for plant-based and healthier snacks.
3. Food Waste Management - Innovative food waste management companies can focus on creating sustainable food ingredients like upcycled fruit powders to cater to the growing trend for eco-conscious consumers.