My Better Batch Was Created by Lindsay Hancock, a Working Mother
References: mybetterbatch & prnewswire
My Better Batch introduces a range of premium cookie mixes that offer the convenience of quick preparation without sacrificing homemade flavor. Available in four traditional flavors — including Double Chocolate Chip, Chocolate Chunk, Celebration, and Classic Sugar Cookie — these premium cookie mixes require only butter and an egg to make them. This straightforwardness makes the baking process, as well.
The brand’s aim to reduce "mom guilt" by offering a reliable shortcut aligns with the needs of those juggling multiple responsibilities. For busy parents, professionals, or individuals with limited time, My Better Batch provides a way to enjoy the experience of baking without the lengthy process typically associated with homemade treats. The use of non-GMO ingredients will also appeal to those who are mindful of what they consume.
Image Credit: My Better Batch
The brand’s aim to reduce "mom guilt" by offering a reliable shortcut aligns with the needs of those juggling multiple responsibilities. For busy parents, professionals, or individuals with limited time, My Better Batch provides a way to enjoy the experience of baking without the lengthy process typically associated with homemade treats. The use of non-GMO ingredients will also appeal to those who are mindful of what they consume.
Image Credit: My Better Batch
Trend Themes
1. Convenience-driven Baking Mixes - Premium cookie mixes that require minimal ingredients and preparation time, catering to busy lifestyles.
2. Guilt-free Indulgence Products - Food products designed to alleviate consumer guilt while providing premium quality and homemade taste.
3. Non-gmo Baking Solutions - Premium baking mixes that emphasize the use of non-GMO ingredients, appealing to health-conscious consumers.
Industry Implications
1. Convenience Foods - The rise of food products that offer quick and easy preparation without compromising on quality.
2. Health-conscious Foods - Products that align with consumer demand for healthier ingredients and transparency in food sourcing.
3. Premium Food Products - High-end offerings that combine convenience with quality to meet the needs of discerning consumers.
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