An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto's MINDSET Brain Gym offers a unique take on meditation by offering people a taste of "the mental fitness lifestyle."
The MINDSET Brain Gym offers different ways for people to mediate based on their preferences, including a private Stillness Pod and classes that help to sharpen one's mental edge. While 'The Basics' is a class that provides an introduction to mindfulness meditation and its many benefits, MINDSET Brain Gym also offers classes that are centered around themes like recovery, creativity, resilience and focus—all of which are beneficial to performing at one's best during life in a city that is full of stress and stimuli.
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
Trend Themes
1. Mindful Meditation - Creating unique meditation experiences based on individuals' preferences can disrupt the meditation industry by attracting a wider range of consumers.
2. Theme-centered Classes - Offering meditation classes centered around specific themes like recovery, creativity, resilience, and focus provides disruptive innovation opportunities for the wellness industry.
3. Mental Fitness Lifestyle - Introducing the concept of mental fitness lifestyle can disrupt the traditional fitness industry by elevating the importance of mental well-being alongside physical fitness.
Industry Implications
1. Meditation - The meditation industry can embrace disruptive innovations by diversifying meditation experiences based on individual preferences.
2. Wellness - The wellness industry has the opportunity to create new value propositions by offering theme-centered meditation classes that cater to specific needs and goals.
3. Fitness - By integrating mental well-being into the traditional fitness industry, disruptive innovation can enhance the overall fitness experience by prioritizing both physical and mental health.