Tropicana is launching its new Mimosa Maker which is essentially an orange juice diffuser that allows 12oz of Tropicana drinks to transform into spray bottles. The bottles have three settings of 'Whisper,' 'Spritz,' and 'Shower' to invite those to custom their drinks.
The kits come with the playful spray bottle along with two staws, two bubbly glasses, and one serving of Tropicana orange juice. The kits are limited as there are only 85 units available and 21+ fans are able to purchase the kits online. The packaging is just as adorable with vibrant slices of oranges decorating the box. The attached spray is also designed to replicate the look of an orange slive as well.
Misty Mimosa-Making Kits
Tropicana's Mimosa Maker is Able to Spritz Orange Juice to Drinks
Trend Themes
1. At-home Mixology Kits - The Tropicana Mimosa Maker Kit serves as a fun example for other companies to create at-home mixology kits that add a unique experience to enjoying drinks.
2. Interactive Packaging - The vibrant packaging design for the Tropicana Mimosa Kits provides a fun interaction with customers, inspiring other companies to add an interactive element to their packaging designs.
3. Customizable Drinks - The Tropicana Mimosa Maker allows for customizable drinks to fit the specific preferences of consumers, influencing the trend for other companies to consider providing customizable drink options.
Industry Implications
1. Beverage Industry - The Tropicana Mimosa Kits introduce a new way for companies in the beverage industry to approach product packaging and innovate customizable drinks.
2. Hospitality - At-home mixology kits offer an opportunity for the hospitality industry to provide virtual experiences for customers, even for those unable to attend events in person.
3. E-commerce - The limited edition release of the Tropicana Mimosa Kits allows for E-commerce companies an avenue to facilitate exclusive sales events with unique product offerings.