The newly released 'Michelob ULTRA Organic Seltzers' expand on the brand's range of wellness-centered hard seltzer products, which are offered in three introductory flavors: spicy pineapple, peach pear, and cucumber lime. After the initiate release in January 2021, the label also plans to bring a second variety pack to store shelves later in the year.
In addition to claiming the title of the first national USDA-certified organic hard seltzer, the Michelob ULTRA Organic Seltzers contain zero sugar, no carbs, and just 80 calories per can. The product is also filtered a total of six times before it's packaged, ensuring that any impurities are removed.
Vice President of Michelob ULTRA Ricardo Marques spoke to the update, stating "We are incredibly excited with the launch of Michelob ULTRA Organic Seltzer: the perfect choice for consumers looking for a premium organic seltzer option."
Sugar-Free Organic Hard Seltzers
'Michelob ULTRA Organic Seltzers' Come in Three Distinct Flavors
Trend Themes
1. Organic Hard Seltzers - The rise of certified organic and low-calorie hard seltzers disrupts the traditional alcoholic beverage industry by catering to the wellness-centered consumer.
2. Sugar-free Alcohol - The demand for beverages with no added sugars and fewer calories creates an opportunity for companies to expand their product offerings and satisfy health-conscious consumers.
3. Filtered Drinks - The increasing trend of six-time filtered beverages caters to consumers searching for highly purified drinks.
Industry Implications
1. Alcoholic Beverages - The organic and low-calorie hard seltzer market disrupts the traditional alcoholic beverage industry by providing a healthier option for consumers who desire wellness-centered products.
2. Wellness Products - The rise of organic and low-calorie alcoholic beverages creates opportunities for wellness-focused companies to expand their product lines and appeal to health-conscious consumers.
3. Beverage Production - The trend of six-time filtered drinks creates innovative opportunities for companies to expand their production processes and offer highly purified beverages.