McDonald's knows that cheese makes just about everything taste better, which is why the brand has begun offering bowls of melted cheddar cheese in Brazil.
This week, the official McDonald’s Brazil Instagram account rolled out an ad showing customers holding McDonald's burgers and diving headfirst into big bowl of melted cheddar cheese. Available as of December 8th, the new offering is a bowl filled with about 3.5 ounces of melted cheddar cheese that you can add to any order. Though the ad shows customers dipping their burgers and fries into the pool of melted cheese, you could technically dip anything you want
Unfortunately, the new melted cheddar cheese bowls are currently exclusive to McDonald's Brazil locations.
Cheddar Cheese Burger Dips
McDonald’s Brazil is Serving Up Bowls of Melted Cheddar Cheese
Trend Themes
1. Melted Cheese Dipping Trend - The trend of offering bowls of melted cheese for dipping is gaining popularity in the food industry, creating new opportunities for restaurants to enhance their menu offerings and attract customers.
2. Cheese-centric Menu Trend - The growing focus on cheese-centered menu items, like melted cheese bowls, presents a disruptive innovation opportunity for fast food chains and casual dining restaurants to capitalize on consumers' love for cheese and create unique dining experiences.
3. Cheese Pairing Innovation Trend - The innovation trend of experimenting with different cheese pairings, such as melted cheddar cheese with burgers and fries, opens up opportunities for food companies to develop new flavor combinations and elevate the dining experience.
Industry Implications
1. Fast Food Industry - The introduction of melted cheddar cheese bowls by McDonald's Brazil highlights the potential for fast food chains worldwide to incorporate cheese-centric menu items as a way to attract customers and enhance their offerings.
2. Casual Dining Industry - Casual dining restaurants can leverage the trend of melted cheese dipping by introducing their own versions of cheese bowls and creating interactive dining experiences that cater to customers' love for cheese.
3. Food Technology Industry - The cheese pairing innovation trend opens up opportunities for food technology companies to develop new cheese products and flavor combinations that offer unique and convenient options for consumers.