Singapore-based brand Melati introduces its first-ever non-alcoholic aperitif drink in Asia. It is made with inspiration from a variety of traditional remedies. This sophisticated drink appeals to many consumer groups, whether it is for those who are looking for healthier options or those who want to stray away from alcoholic content.
Some of the notable ingredients in the drink are raw cacao, ginger, goji berries, hibiscus, Kampot pepper, chokeberry, Aronia, pomegranate, and more. A lot of this comes together to heal, with relaxing elements, antioxidant fruits, and detoxifying assistance. Every herb and botanical was carefully chosen. Notably, all of the ingredients are sourced from all over Asia, including Cambodia and Bali. As far as non-alcoholic options go, many use sugar as a focus. Melati strays away from using sugar to focus on restorative solutions.
Restorative Non-Alcoholic Libations
Melati Draws in Many Influences to Create its Aperitif
Trend Themes
1. Restorative Beverages - The trend of creating non-alcoholic beverages that offer restorative benefits is on the rise
2. Regional Ingredients - Using locally sourced and unique ingredients is becoming more popular in the beverage industry, especially in Asia
3. Health-conscious Options - Businesses are focusing on creating healthier options that appeal to a variety of consumer groups
Industry Implications
1. Beverage - Opportunities exist for beverage companies to innovate and develop more restorative, regionally-inspired, and health-conscious drink options to meet growing consumer demand
2. Hospitality - Restaurants and bars can leverage the popularity of non-alcoholic aperitif drinks by featuring them on their menus as a unique and healthier alternative to traditional alcoholic beverages
3. Wellness - There is an opportunity for wellness-focused businesses to partner with beverage companies to offer non-alcoholic drinks that have additional health benefits and align with their brand values