At a time when sparkling beverages are incredibly popular, Mawby introduced two new products called Mawby Bubbs that combine sparkling wine with organic tea. While Tropic is made with rosé and enhanced with passionfruit juice, Sunlight boasts a base of white wine. To make these drinks, aromatic teas like Jasmine green tea are blended with dried flowers to create beverages that are just as interesting and nuanced as wine.
While some kinds of sparkling wine are reserved for special occasions and life's milestone moments, Mawby Bubbs is packaged by the can and encourages consumers to "be casual." The low-ABV drinks contain 6% ABV and offer a low-sugar, all-natural way for drinkers to enjoy a refreshment with the taste of real fruit juice, tea and wine together.
Tea-Infused Sparkling Wines
Mawby Bubbs Infuses Sparkling Wine with Organic Tea
Trend Themes
1. Tea-infused Beverages - Combining tea and other drinks is becoming more popular, providing an opportunity for companies to create unique and interesting products.
2. Low-abv Beverages - As consumers become more health-conscious, low-alcohol beverages like Mawby Bubbs offer a potential niche in the beverage market.
3. Sparkling Beverages - The trend of carbonated drinks like sparkling water and wine is growing, presenting opportunities for new innovative drink combinations.
Industry Implications
1. Beverage Industry - Given the rising demand for unique drink options that incorporate tea, companies within the beverage industry could benefit from exploring innovative tea-infused beverage options.
2. Wine Industry - As consumers seek new ways to enjoy wine, the wine industry can capitalize on the opportunity to create new low-alcohol, tea-infused wines.
3. Health and Wellness Industry - The low-ABV and all-natural composition of tea-infused sparkling wines potentially aligns with the values of consumers seeking healthier drink options, offering innovative products within the health and wellness industry.