Sexual wellness brand maude has debuted a new series of intimate products called 'Shave' and 'Soothe.' The new grooming products are made with essential oils that are "appropriate for external use, including intimate regions, legs, underarms, and face," making them safe for any body area.
'Shave,' the "skin-softening, cedarwood-infused oil" can be used before or during shaving. 'Shave' is a premium product with moisturizing qualities that will preserve and soften your body hair while making the surrounding skin soft and supple. Maude's ingrown hair oil, 'Soothe,' also "softens the skin while relieving inflammation" and "calms your skin post-shave" using an essential oil mix.
When used together, the two products give a smooth finish that doesn't irritate or compromise the skin's protective layer.
The 'Shave' and 'Soothe' products are available on the maude website and at Sephora.
Intimate Shaving Oils
Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products
Trend Themes
1. Intimate Grooming - The trend of using essential oil-based grooming products for intimate areas and other body parts could disrupt traditional personal care products.
2. Dual-purpose Products - The trend of having multi-functional grooming products like 'Shave' and 'Soothe' that can be used on multiple body parts could disrupt the market for single-purpose products.
3. Sexual Wellness - The trend of promoting safer and healthier sexual practices with products like 'Shave' and 'Soothe' could disrupt the traditional approach to personal care and make sexual wellness a more mainstream category.
Industry Implications
1. Personal Care - The personal care industry could benefit from incorporating essential oil-based products for intimate grooming and promoting safer sexual practices.
2. Beauty - The beauty industry could potentially include multi-functional, dual-purpose products like 'Shave' and 'Soothe' in their skincare and body care offerings.
3. Wellness - The wellness industry could potentially expand into sexual wellness and encourage products like 'Shave' and 'Soothe' as part of a healthy lifestyle and self-care routine.