'Mellow Fluffs' are a new line of marshmallow snacks from 100-year-old confectionery brand Hammond's Candies.
While marshmallows are typically only thought of as a "snack" when it comes to sitting around the campfire, Mellow Fluffs aim to make them more accessible for at-home and on-the-go snacking. True to its passion of offering innovative snacks to consumers, Hammond's Candies is producing its all-new Mellow Fluffs in a total of six unique dessert-inspired flavors like Birthday Cake, Toasted Coconut, Vanilla Bean and Key Lime Pie.
As many consumers are now interested in better-for-you snacking, Mellow Fluffs are being marketed as low-calorie sweet snacks with under 100 calories per serving. Each variety is accompanied by a whimsical, quirky illustration to communicate the nature of each distinctive flavor.
Calorie-Controlled Marshmallow Snacks
'Mellow Fluffs' by Hammond's Candies are 100-Calorie Treats
Trend Themes
1. Innovative Snacking - Mellow Fluffs is an innovative way to transform traditional marshmallows into a low-calorie and on-the-go snack for consumers seeking healthier options.
2. Better-for-you Snacking - Mellow Fluffs cater to the growing trend of consumer interest in better-for-you snacking by providing low-calorie sweet treats.
3. Dessert-inspired Flavors - Hammond's Candies' six distinctive dessert-inspired flavors for Mellow Fluffs anticipates a consumer desire for unique and indulgent snack options.
Industry Implications
1. Confectionery Industry - The Confectionery industry can explore the opportunity to develop and market innovative and low-calorie snack alternatives to traditional/high-calorie sweets, such as Mellow Fluffs.
2. Healthy Snack Industry - The Healthy Snack industry can take cues from Mellow Fluffs by offering unique and indulgent flavors of low-calorie snacks to cater to consumer demand.
3. Illustration/design Industry - The Illustration/Design industry can create whimsical and distinctive illustrations to communicate the unique flavors of low-calorie snack products such as Mellow Fluffs.