The Marmite x Elton John AIDS Foundation jar has been created in partnership between the organizations to help support a good cause and commemorate an iconic moment in the musician's career.
The packaging consists of the signature Marmite jar emblazoned with artwork that includes an image of Elton John taken by Terry O'Neill CBE during his show at Dodger Stadium in Los Angeles in 1975. The jar is further accented by a metallic foiling finish that further elevates the glitz and glamor of the otherwise ordinary packaging to ensure it fits the aesthetic of John himself.
Marketing Director for Unilever Nutrition UK & Ireland Georgina Bradford spoke on the Marmite x Elton John AIDS Foundation jar saying, "We are absolutely thrilled to celebrate the continuation of our three-year partnership with the Elton John AIDS Foundation. With the launch of this jar, we are adding a touch of sparkle and glam to breakfast moments across the country. As Elton’s favourite breakfast spread, we had to celebrate one of his most memorable shows! We are positive the nation will adore this new addition to the collection."
Bespoke Yeast Spread Packaging
The Marmite x Elton John AIDS Foundation Jar is Artistic
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