The Marmite Dark Room can be found at Jacobs Clothing Store on Park Street for a limited time and it invites Bristol students to discover a spread that works just as well for breakfasts as it does late-night snacking.
Marmite has been a household staple for decades but new research shows that 43% of 18 to 24-year-olds have yet to taste Marmite for the first time. With its Gen Z-focused campaign, Marmite is bringing the "love it or hate it" spread to a new generation.
The experience speaks to curious, open-minded students and it offers everything from toast-dispensing tasting holes to Marma Sutra recipe booklets. Marmite is also officially launching the Marmite Butty Call hotline so that students can call and get their orders delivered within the hour.
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Trend Themes
1. Gen Z Food Experiences - Curious, open-minded Gen Z students are being enticed to try iconic spreads like Marmite through immersive food experiences.
2. Targeted Marketing Campaigns - Marmite's Gen Z-focused campaign is aimed at capturing the attention of young adults who have yet to try the spread.
3. Convenience Services for Students - By launching the Marmite Butty Call hotline, Marmite is providing a convenient and quick way for students to order and receive their spread within an hour.
Industry Implications
1. Food and Beverage - With immersive food experiences and targeted marketing campaigns, brands like Marmite are driving innovation within the food and beverage industry.
2. Retail - Jacobs Clothing Store is embracing disruptive innovation by hosting the Marmite Dark Room, attracting customers and creating a unique shopping experience.
3. Technology and Delivery Services - The launch of the Marmite Butty Call hotline highlights the integration of technology and delivery services to cater to the convenience needs of students.