Canned seltzer brand Truly Hard Seltzers has announced the launch of Margarita Style Hard Seltzers, a new line of ready-to-drink cocktails. The new range consists of four flavors: Strawberry Hibiscus, Watermelon Cucumber, Mango Chili, and Classic Lime.
The new beverages offer consumers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita. Each version of the drink is 5.3% ABV and contains 110 calories and 1 gram of sugar. In addition, all of the flavors are made with 100% real ingredients such as agave nectar, lime juice, and sea salt.
"With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita," said the Director of Product Development at the Boston Beer Company, Casey O'Neill.
Hybrid Margarita Hard Seltzers
Truly Announces the Launch of Margarita Style Hard Seltzers
Trend Themes
1. Margarita-style Hard Seltzers - The launch of margarita-style hard seltzers offers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita.
2. Real Ingredient Beverages - The margarita-style hard seltzers are made with 100% real ingredients such as agave nectar, lime juice, and sea salt, reflecting the trend towards healthier and more natural beverages.
3. Low Calorie Alcoholic Drinks - The margarita-style hard seltzers contain only 110 calories per can, responding to the rising demand for low-calorie alcoholic beverages.
Industry Implications
1. Beverage Industry - The launch of margarita-style hard seltzers reflects the beverage industry's innovation towards unique ready-to-drink cocktails that cater to changing consumer preferences.
2. Alcohol Industry - The trend towards low calorie alcoholic drinks presents opportunities for companies in the alcohol industry to develop more products that cater to the growing health-conscious consumer demographic.
3. Natural Ingredient Industry - As the trend towards real ingredient beverages seems to rise, companies within the natural ingredient industry might find opportunities for partnerships with the beverage industry to meet the demand from health-conscious consumers.