These low-calorie wines by Kim Crawford are light and refreshing, ideal for the warm summer months. The company is pursuing the consumer desire for mindful drinking products by creating a better-for-you wine selection that can be enjoyed with friends and family with a focus on wellness.
Kim Crawford's Illuminate Sauvignon Blanc boasts a passionfruit and guava aroma with an herbal and crispy citrus palate. The wine includes only 90 calories per 188 mL serving and 7% alcohol. In addition, Kim Crawford's Illuminate Rosé is watermelon forward and features notes of berry fruit and florals. The Rosé is ideal for sipping on a warm summer day and also contains 90 calories per 188mL serving at 7% alcohol.
Fruit-Forward Low-Calorie Wines
Kim Crawford Launched Low-Calorie Wines in Time for the Summer
Trend Themes
1. Low-calorie Wine - Kim Crawford is disrupting the wine industry by creating low-calorie wine options, catering to a growing consumer interest in mindful drinking and healthier lifestyles.
2. Mindful Drinking - Creating mindful drinking products is a trend that can be capitalized on by alcoholic beverage companies, as the desire for healthier alternatives continues to grow.
3. Better-for-you Products - Producing better-for-you wine, such as low-calorie options, is a trend that could potentially disrupt the wine industry by appealing to a wider audience that seeks healthier options.
Industry Implications
1. Wine - The wine industry has an opportunity to disrupt the market by producing low- calorie wine and other healthier alternatives in order to cater to consumers' changing tastes and preferences.
2. Alcoholic Beverages - Alcoholic beverage companies can capitalize on the growing trend of mindful drinking by creating new and innovative products that appeal to consumers seeking healthier alternatives.
3. Health and Wellness - The health and wellness industry has an opportunity to diversify its offerings, expand and capitalize on consumers' growing interest in mindful and healthier drinking options.