American independent bottler Lost Lantern has introduced its first annual Winter Whiskey Wednesday drop, which will now take place the first Wednesday of every December. For its first drop, the company has released a trio of limited edition single-casks named McCarthy’s, Smooth Ambler, and Starlight.
All three of the new offerings come from separate states and distilleries. McCarthy's is a 6-year-old peated single malt from Oregon, while Smooth Ambler is a straight bourbon whiskey from West Virginia, and Starlight is a straight rye whiskey from Indiana.
"This release, beginning with our Winter 2021 collection, will include some of our most exciting whiskies of the year, selected with celebration, cold weather, and gift-giving in mind," said Lost Lantern Co-Founders Nora Ganley-Roper and Adam Polonski.
Limited-Edition Holiday Whiskeys
Lost Lantern Launches Whiskey Trio as First Annual Winter Drop
Trend Themes
1. Limited-edition Whiskey Drops - Opportunity for distilleries to release new and unique limited-edition holiday whiskeys, catering to gift-giving and cold weather celebrations.
2. State-specific Whiskies - Opportunity for distilleries to produce state-specific whiskeys with unique flavors, creating a competitive advantage and appealing to consumers' interest in regional specialties.
3. Annual Holiday Releases - Opportunity for distilleries to establish annual holiday release traditions, building customer loyalty and anticipation for yearly limited-edition offerings.
Industry Implications
1. Distillery - Distilleries can benefit from releasing state-specific and limited-edition holiday whiskeys, growing their customer base and competing with other industry players.
2. Retail - Retailers can capitalize on the limited-edition holiday releases, attracting customers looking for unique gifts and holiday spirits to stock their shelves.
3. E-commerce - E-commerce platforms can capitalize on the trend of limited-edition holiday releases, offering customers access to hard-to-find whiskeys and connecting distilleries with global consumers.