Bentley x The Macallan Horizon Whiskey is Elegantly Packaged
Michael Hemsworth — August 23, 2022 — Marketing
References: bentleymedia & uncrate
The Bentley x The Macallan Horizon Whiskey has been unveiled by the Craigellachie, Moray, Scotland-based distillers and the UK-based automotive brand as a collaboration spirit for discerning drinkers to enjoy.
The whiskey is a single malt expression contained in packaging crafted using six sustainable materials as a nod to The Macallan Distiller's Six Pillars. These are the philosophical foundation for the brand's whiskeys, and includes reclaimed copper aluminum from the Bentley factory, recycled wood and low-CO2 leather. The final two elements are the glass bottle itself and the scotch whiskey.
The Bentley x The Macallan Horizon Whiskey will be launched in the summer of 2023 for avid fans of the brands and/or discerning spirit aficionados to try out, but only if they can get their hands on it.
The whiskey is a single malt expression contained in packaging crafted using six sustainable materials as a nod to The Macallan Distiller's Six Pillars. These are the philosophical foundation for the brand's whiskeys, and includes reclaimed copper aluminum from the Bentley factory, recycled wood and low-CO2 leather. The final two elements are the glass bottle itself and the scotch whiskey.
The Bentley x The Macallan Horizon Whiskey will be launched in the summer of 2023 for avid fans of the brands and/or discerning spirit aficionados to try out, but only if they can get their hands on it.
Trend Themes
1. Sustainability-driven Collaborations - Companies are collaborating for sustainability-driven products that utilize reclaimed and recycled materials for eco-friendliness.
2. Luxury Alcoholic Beverages - Collaborations between luxury automotive and spirit brands are producing high-end alcoholic beverages in exclusive packaging.
3. Limited Edition Products - Exclusive collaborations between established brands are producing limited edition products for the discerning market.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of collaborating with luxury brands for high-end limited edition products.
2. Luxury Cars - The luxury car industry can collaborate with other luxury brands for specially designed products for their affluent customer base.
3. Sustainable Packaging - Companies in the sustainable packaging industry can work with luxury alcohol and automotive brands to create eco-friendly and exclusive packaging materials.
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