Affordable, ingredient-focused skincare brand The Ordinary recently dropped its first body care products and now, its parent company, Deciem, is launching a new body care brand called Loopha. Touted as a scented home and self-care lifestyle brand with a "scientific soul," Loopha will introduce itself to the world with three product categories: Cleanse, Condition and Elevate.
With a focus on modular fragrances, Loopha will debut decadent care products like the Broadleaf Forest Hand + Body Wash, scented with cool cedar, patchouli and vetiver; and the Chalk Hand + Body Wash infused with mint and saffron that invite layering, and mixing and matching one scent with another.
Loopha is a brand that came out of Deciem’s freshly reignited incubation engine and leverages its expertise in active ingredients and results-driven products.
Modular Fragrance Bodycare
Loopha's Aromatic Hand & Body Washes are Made for Layering
Trend Themes
1. Layering Scents - Consumers can experiment with combinations, fostering a personalized aromatic experience.
2. Ingredient-focused Products - Using high-quality, active ingredients satisfies a growing demand for transparency and efficacy in body care.
3. Modular Fragrance - Products designed for blending and layering align with the trend towards customizable and versatile personal care routines.
Industry Implications
1. Skincare - Focus on efficacious ingredients and scientific formulations defines innovation in skin and body care products.
2. Fragrance - Integration of modular scents allows for personalized consumer experiences and novel marketing strategies.
3. Personal Care - Customization through layering and mixing products addresses niche markets seeking unique and individualized routines.