The Fiorito Limoncello Tonic has been launched by the brand as a new premixed canned cocktail that's perfect for enjoyment in warm weather as an alternative way to enjoy the namesake liqueur.
The ready-to-drink cocktail comes in 250ml slim cans, boasts a 5% ABV and is positioned to be best enjoyed either on the rocks or straight from the can to make it a convenient libation option. The drink is a blend of Fiorito Limoncello along with tonic water, basil and lemongrass.
Founder and CEO of Fiorito Franco Fiorito spoke on the new Fiorito Limoncello Tonic saying, "We are extremely proud of our 2020 pre-mixed summer drink. In view of the current trend to low-alcohol, sparkling drinks it was clear that we must launch our signature drink as a ready-to-drink option. And after renewing the limoncello market in the Netherlands it’s time to capture new markets. Our business aim is to strengthen our position in export markets with a suitable premium portfolio. To begin with we are launching this summer in China and Australia where ready-to-drink cocktails are very popular. Other markets will soon follow."
Ready-to-Drink Limoncello Cocktails
The Fiorito Limoncello Tonic is Refreshingly Summery
Trend Themes
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Industry Implications
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