'LENTEIN' hopes to introduce the world to a protein-rich plant powder that offers an alternative to protein from animals. As the brand reports, "by 2030 the world’s fresh water supply is expected to fall short of demand by as much as 40%," and it takes thousands of liters to produce just one kilogram of meat.
LENTEIN Complete takes the form of a fresh green protein powder that may be incorporated into dry-mix goods such as: chips, crackers, snack-mixes, bars and cereal clusters, as well as beverages like protein shakes and meal replacements.
As LENTEIN is sourced from an aqua farm, 98% of the water used in production gets recycled for the next batch. This source of plant-based protein is also rich in antioxidants, minerals and vitamins, plus it is said to be extremely easy to digest in comparison to other plant proteins.
Protein-Rich Lentil Powders
'LENTEIN' is a Protein-Rich Powder Made with Water Lentils
Trend Themes
1. Plant-based Proteins - The trend of incorporating plant-based proteins into food products offers a disruptive innovation opportunity for companies in the food industry.
2. Sustainable Food Production - The trend of sustainable food production, such as aqua farming, presents an opportunity for disruptive innovation in the agriculture and farming industry.
3. Alternative Protein Sources - The trend of seeking alternative protein sources to reduce reliance on animal products provides a disruptive innovation opportunity for food companies.
Industry Implications
1. Food Industry - The food industry can explore incorporating plant-based protein powders into a wide range of products to cater to the growing demand for alternative protein sources.
2. Agriculture and Farming Industry - The agriculture and farming industry can embrace sustainable practices like aqua farming to produce protein-rich ingredients for various food products.
3. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of alternative protein sources by developing nutritional supplements and functional foods using plant-based protein powders.