When it came time to add to its product portfolio of non-alcoholic ready-to-drink canned cocktails, Blind Tiger found itself inspired by the historic French 75 cocktail and as a result created Lavender French 75. This sparkling beverage in a can is bright and bubbly with notes of not just lavender but also lemon and juniper. Notable ingredients include cane sugar for sweetness, natural maraschino cherry extract and natural purple plum liquid for color.
When consumers opt for non-alcoholic canned cocktails inspired by classic cocktails, they look for three key qualities: authentic and familiar flavors that capture the essence of the original cocktail, convenience and portability, and an experience that helps them appreciate and savor sophisticated and nuanced ingredients without the effects of intoxication.
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Trend Themes
1. Non-alcoholic Canned Cocktails - The trend of non-alcoholic canned cocktails inspired by classic cocktails presents an opportunity for beverage companies to provide authentic and familiar flavors without the need for alcohol.
2. Convenience and Portability - The trend of consumers seeking convenient and portable options for their beverages presents an opportunity for businesses to develop ready-to-drink canned cocktails that can be enjoyed on-the-go.
3. Sophisticated Non-alcoholic Options - The trend of consumers looking for sophisticated and nuanced non-alcoholic beverage options presents an opportunity for companies to create drinks that provide a premium experience without the effects of intoxication.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of non-alcoholic canned cocktails by developing innovative flavors and packaging that cater to consumers' desire for convenience and authentic tastes.
2. Packaging - The packaging industry can seize the trend of consumers seeking convenient and portable beverage options by creating innovative and sustainable packaging solutions for ready-to-drink canned cocktails.
3. Hospitality - The hospitality industry can take advantage of the trend of sophisticated non-alcoholic options by offering a curated menu of non-alcoholic canned cocktails that cater to consumers looking for elevated drink experiences without alcohol.