To satisfy late-night cravings, Nightfood teamed up with Papa John's to create a gift pack that shares some of the most sought-after evening comfort foods. The pack shares Nightfood’s Pickles For Two ice cream with a Double Cheeseburger Papadia from Papa John’s, both of which prominently feature pickles. The cheeseburger is also layered with a quarter pound of seasoned beef, cheese and Papa John’s signature burger dipping sauce
While ice cream is known as a favorite late-night snack for many, Nightfood sets itself apart with pints that boast less sugar, less fat and fewer calories than regular ice cream—as well as more protein, fiber, calcium, magnesium and zinc. Created to satisfy the top pregnancy cravings, the Pickles For Two flavor has been named the official ice cream of the American Pregnancy Association.
Late-Night Craving Packs
Papa John's and Nightfood Created Packs with Cheeseburgers & Ice Cream
Trend Themes
1. Late-night Craving Packs - Combining two fan-favorite comfort foods in a single purchase could be a strategy for snack food innovators.
2. Healthier Comfort Foods - Less sugar, less fat, and more protein, fiber, calcium, magnesium, and zinc in classic comfort food items could be explored by healthier snack food purveyors.
3. Collaborating Industries for Late-night Snacks - A growing number of quick-service restaurants and snack food companies could collaborate to offer late-night snack packages like the one from Papa John's and Nightfood.
Industry Implications
1. Snack Food - Snack food manufacturers could consolidate popular comfort foods into less-caloric options that cater to late-night consumers.
2. Fast Food - Fast food restaurants could tap into the late-night market and form partnerships to meet the demand for quick munchies.
3. Pregnancy Health Food - Pregnancy health food stores could expand their product lines to offer healthier versions of classic comfort foods for pregnant women to enjoy.