Putting beauty, social media and the power of Gaga to good use is the Lady Gaga Followers Dress project. The pop star partners with MAC Cosmetics to create a microsite that encourages users to spread the word on a line of lip products benefiting HIV and AIDS charities.
First users are told to upload a photo of themselves on the Viva Glam website, which will then be turned into a sequin along with all the other submissions. They are then prompted to spread the word through various social media sites like Facebook and Twitter. The higher the level of awareness they share, the bigger their sequin grows. The end product of the Lady Gaga Followers Dress will feature the fans faces through the sequins.
Wearing the gown at Paris Fashion Week, Gaga offers a way for her fans to be runway-ready while being part of a good cause.
Social Media Gowns
Lady Gaga Followers Dress Will Feature Faces of Her Fans at Paris Fashion Week
Trend Themes
1. Social Media Fashion - Integrating social media into fashion allows for interactive and personalized experiences for consumers.
2. Charitable Fashion - Aligning with charitable causes through fashion can help build brand reputation and loyalty among socially conscious consumers.
3. Crowdsourced Fashion - Including fans or customers in the design process through crowdsourcing creates a unique and collaborative experience that boosts engagement and loyalty.
Industry Implications
1. Fashion Industry - The fashion industry can leverage social media and charitable causes to create innovative and engaging campaigns that resonate with consumers.
2. Beauty Industry - The beauty industry can partner with celebrities and social media platforms to drive engagement and sales through interactive and charitable campaigns.
3. Fundraising Industry - Fundraising organizations can partner with fashion and beauty brands to create unique and impactful campaigns that raise awareness and funds for their causes.