Lady Gaga and Crunchyroll Debuted the 'Chromatica' Collection
Colin Smith — April 8, 2022 — Marketing
References: store.crunchyroll
Lady Gaga unveiled the 'Chromatica' streetwear collection in collaboration with 'Crunchyroll,' the global anime brand for streaming and apparel. The items in this collection feature specially designed artwork from 'McFlyy,' the designer and musical artist. The Chromatica collection places an emphasis on black and pink, with most pieces incorporating these colors alongside stylized Chromatica branding and unique anime-inspired characters.
A portion of the proceeds gained from the Chromatica collection will go to the 'Born This Way Foundation,' a nonprofit co-founded by Lady Gaga and Cynthia Germanotta, the superstar's mother. The Born This Way Foundation is currently focused on supporting mental health programs for youth while working with youth to build a kinder world.
The collection include tees, long sleeve shirts, hoodies, sweaters, joggers, and hats, each of which boast a excellent anime-inspired design. Consumers can pre-order the items in the collection up until April 21st, exclusively at the Crunchyroll store.
Image Credit: Crunchyroll, Lady Gaga
A portion of the proceeds gained from the Chromatica collection will go to the 'Born This Way Foundation,' a nonprofit co-founded by Lady Gaga and Cynthia Germanotta, the superstar's mother. The Born This Way Foundation is currently focused on supporting mental health programs for youth while working with youth to build a kinder world.
The collection include tees, long sleeve shirts, hoodies, sweaters, joggers, and hats, each of which boast a excellent anime-inspired design. Consumers can pre-order the items in the collection up until April 21st, exclusively at the Crunchyroll store.
Image Credit: Crunchyroll, Lady Gaga
Trend Themes
1. Charitable Fashion Lines - Collaborating with nonprofits and donating a portion of proceeds to charitable organizations could be a trend in fashion industry.
2. Anime-inspired Fashion - Incorporating anime-inspired designs into fashion could be a trend in streetwear industry.
3. Limited Edition Collaborations - Limited edition collaborations between artists, designers, and brands could be a trend in fashion industry.
Industry Implications
1. Fashion - The fashion industry could take advantage of this trend by collaborating with celebrities and artists to create charitable fashion lines.
2. Anime Streaming - The anime and streaming industry could benefit from partnering with fashion brands to create anime-inspired streetwear collections.
3. Nonprofit - Nonprofit organizations could benefit from collaboration with fashion and art brands in creating charitable collections.
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