Sparkling water brand La Croix recently unveiled three new flavors that will be joining the Cúrate product family: Melón Pomelo, Kiwi Sandía and Muré Pepino.
These flavors explore exotic fruit combinations like cantaloupe and pink grapefruit, kiwi and watermelon and blackberry cucumber that were inspired by the vibrancy of both Spain and France, as well as healthy living.
The all-natural drinks boast zero calories, no sweeteners and no sodium and an overall quality of being an "innocent" beverage choice, especially in comparison to other carbonated drinks. Now that this sparkling water has become such a beloved beverage across America, the brand is engaging consumers by asking them to take a picture of their favorite and share it to social media by using the #LiveLaCroix tag.
Exotic Sparkling Water
Sparkling Water by La Croix Fuse Tastes of France and Spain
Trend Themes
1. Exotic Sparkling Water - Sparkling water brands are exploring new, exotic fruit combinations to meet consumer demand for healthier beverage options.
2. All-natural Beverages - Consumers are increasingly seeking out all-natural beverage options that offer no calories, sweeteners or sodium, creating a market for innovative beverage brands.
3. Social Media Marketing - Engaging consumers through social media platforms is an effective way for beverage brands to build brand loyalty and increase their reach to a younger demographic.
Industry Implications
1. Beverage Manufacturing - Beverage companies have an opportunity to develop new products that cater to the growing demand for healthier, all-natural and exotic beverages.
2. Marketing and Advertising - Agencies that specialize in social media marketing can help beverage brands increase brand awareness and drive sales by promoting consumer engagement on digital platforms.
3. Food and Beverage Retail - Retailers can capitalize on the growing trend of healthier and all-natural beverages by offering a diverse assortment of products that appeal to consumers' changing preferences.