To make the comforting Kraft Macaroni & Cheese Dinner meals all the more nourishing, The Kraft Heinz Co. is now offering boxes of its macaroni meals with pasta featuring added cauliflower or white beans. While the Kraft Macaroni & Cheese Dinner White Bean highlights its protein-rich content, the Kraft Macaroni & Cheese Dinner with Cauliflower touts a quarter cup of vegetables per serving, and is available in both Original and White Cheddar varieties.
While consumers have become familiar with plant-powered pasta products made with vegetables and pulses over the past few years, these ones offer the comfort of a beloved product without artificial flavors, preservatives or dyes.
With snacks, beverages and meals, health-conscious consumers of all ages are looking to sneak more vegetables and plant-based sources of protein into their diets.
Plant-Powered Macaroni Meals
Kraft Macaroni & Cheese Dinners Now Contain Cauliflower or Beans
Trend Themes
1. Plant-powered Pasta - Creating pasta products with added vegetables or pulses provides a healthier alternative to traditional macaroni meals.
2. Reduced Artificial Ingredients - The demand for products without artificial flavors, preservatives, or dyes is growing, creating an opportunity for companies to offer more natural and clean-label options.
3. Vegetable Sneaking - With a focus on health and wellness, consumers are seeking convenient ways to incorporate more vegetables into their diets, making vegetable-infused pasta a disruptive innovation.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore incorporating vegetables or pulses into their pasta products to cater to health-conscious consumers.
2. Snack Industry - Snack companies can develop plant-powered pasta snacks as a healthier alternative to traditional snacks.
3. Convenience Food Market - The convenience food industry can capitalize on the trend by offering ready-to-eat plant-powered pasta meals to health-conscious consumers.