Burdock Brewery, the Canadian beer brand, recently announced the launch of a new fruit juice-infused beer -- the Juice Aisle pale ale. The never beverage has a 5% ABV and was created with fresh-squeezed orange juice and cold-side added orange zest.
The Juice Aisle pale ale is, as described by Burdock Brewery, "lightly sour (not puckering) with all the acid supplied by the OJ rather than lactobacillus." In addition, the alcoholic beverage is both hoppy and tart with stronger notes of citrus, resulting in a unique and unprecedented palate experience.
Fans can also get their hands on the recently released Juice Aisle Grapefruit Ale that, as its name suggests, was made with Grapefruit juice and features a hoppy and sour flavor profile.
Fruit Juice-Infused Beers
Burdock Brewery Recently Launched the New Juice Aisle Pale Ale
Trend Themes
1. Fruit Juice-infused Alcoholic Beverages - There is an opportunity for breweries and other alcohol producers to incorporate fruit juices into their beverages for a unique and unprecedented palate experience.
2. Sour and Tart Flavors in Alcoholic Beverages - There is a trend towards alcoholic beverages with sour and tart notes in addition to traditional flavors, providing opportunities for breweries and other producers to experiment with unconventional combinations.
3. Blending Different Beverage Categories - There is an opportunity for beverage producers to blend different categories, such as a beer and fruit juice, to create new and unique flavor profiles.
Industry Implications
1. Craft Beer Industry - Craft breweries can leverage the trend towards unconventional flavor combinations by experimenting with fruit juice-infused beers and sour and tart flavor profiles.
2. Alcoholic Beverage Industry - Companies in the alcoholic beverage industry can incorporate fruit juices into their products to appeal to consumers looking for unique and interesting flavors.
3. Non-alcoholic Beverage Industry - The trend towards blending different beverage categories presents an opportunity for non-alcoholic beverage producers to create new and unique products by combining different flavors and categories.