Inspired by an iconic billboard campaign from Carlsberg, JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand's Definitely the Best Poster in the World was set up to bring people together after the holidays, a time that can feel lonely after all of the gatherings with friends, family and co-workers enjoyed throughout December.
To help people beat the winter blues, JUBEL covertly held a party on the third Thursday in January and despite being covert, the event exceeded expectations and reached the 100-person capacity within the first hour.
The idea for a hidden door in a billboard that pours pints as entry tickets to an exclusive party came to the team at JUBEL during a casual brainstorming session at the Queen’s Head in Shoreditch.
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Trend Themes
1. Interactive Billboards - Innovative billboards that go beyond static images and engage viewers in unique ways.
2. Secret Pop-up Events - Exclusive events that are not publicly advertised, creating an air of mystery and intrigue for attendees.
3. Creative Marketing Campaigns - Unique strategies that capture attention and generate buzz through unconventional approaches.
Industry Implications
1. Advertising - Opportunities for advertisers to create memorable and immersive experiences through interactive billboards.
2. Event Planning - Elevated event experiences by hosting secret pop-up events that offer an element of surprise and exclusivity.
3. Marketing and PR - New avenues for brands and agencies to stand out by developing creative marketing campaigns that spark curiosity and generate excitement.