Based on the insight that Jameson drinkers are "three times more likely to buy products from companies who sponsor exhibitions or music events," Jameson partnered with Sofar Sounds for a series of intimate music events that will be held across the UK over the course of eight months. The event series specifically targets adults between the ages of 25 to 44 who are identified as L.A.D.S—Learning, Active, Down-to-earth, Social connectors.
The first event is kicking off on November 27th in London and will set the tone for the series with an unexpected venue and up-and-coming artists.
Alongside the events, people will be able to enjoy tuning in to a six-part content series from the VICE music channel Noisey that offers a behind-the-scenes look at the music industry today.
Whiskey Brand Music Events
Jameson's Intimate Music Event Series Targets Millennial & Gen X
Trend Themes
1. Intimate Music Events - Creating unique and exclusive music events that cater to specific target demographics can enhance brand loyalty and engagement.
2. Branded Content Series - Developing content series that offer a behind-the-scenes look at a particular industry can attract and engage audience while promoting brand association.
3. Sponsorship Marketing - Partnering with popular musicians or music platforms for sponsorship can effectively reach and resonate with the target audience.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can leverage intimate music events and content series to strengthen brand presence and connect with consumers more deeply.
2. Music and Entertainment - The music and entertainment industry can collaborate with brands to create unique and immersive experiences that enhance fan engagement and drive revenue.
3. Media and Publishing - Media companies and publishing platforms can explore the opportunity to create compelling branded content series that attract and retain audience attention while generating revenue through partnerships.