Value and cost continue to be top-of-mind of many shoppers as we head into the warm weather months, which is seeing brands respond with new products like The Infusionist bottled cocktails. Available only at ALDI in the UK, the bottled cocktails come in two varieties including Margarita and Strawberry Daiquiri, which are priced at £8 or less and are both ready to be served. The products are positioned to offer shoppers more than 20% savings per bottle when compared to Funkin Cocktails to give them a competitive edge in the marketplace.
The Infusionist bottled cocktails are expected to be a must-have amongst consumers given the high cost of cocktails at restaurants in the UK, which has reportedly hit an average of £13 per serving.
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Trend Themes
1. Affordable Premium Cocktails - Brands offering premium-style bottled cocktails at lower prices can appeal to cost-conscious consumers.
2. Ready-to-serve Convenience - Convenience-focused ready-to-serve beverages are gaining traction as they reduce the need for time-consuming preparation.
3. Seasonal Beverage Products - Seasonal offerings like summer-themed cocktails can drive increased sales by aligning with consumer preferences during specific times of the year.
Industry Implications
1. Retail Supermarkets - Supermarkets can boost their appeal by offering exclusive, budget-friendly bottled cocktail options to entice shoppers.
2. Alcoholic Beverages - The alcoholic beverage industry can explore new market segments by launching affordable yet high-quality pre-mixed drinks.
3. Hospitality - The hospitality sector may face disruption as budget-friendly retail cocktails present a cost-effective alternative to traditional bar services.