Electrolyte-charged hard seltzer brand System created an Inclusive Drinking System that offers something for everyone, regardless of whether they choose to drink or not. Each nine-pack of System Seltzer includes three 12-ounce cans at 8% ABV, 5% ABV and 0% ABV. This is the perfect pack to bring to a party to make sure that everyone has something to drink, and it also has the potential to help drinkers reduce their consumption of alcohol as the night goes on.
As System says, "The First Inclusive Drinking System reflects how our community drinks both today and tomorrow. We see a beverage future that includes alcoholic, non-alcoholic and forward-thinking options." As the creator of Non-Alcoholic Hard Seltzer, System speaks to consumers who want bubbly, social refreshments that blend in.
Mixed-ABV Hard Seltzers
System's Inclusive Drinking System Offers Varied Alcohol by Volume
Trend Themes
1. Non-alcoholic Hard Seltzers - Innovative brands can capitalize on consumer demand for non-alcoholic alternatives in the seltzer market.
2. Inclusive Drinking Systems - Creating inclusive beverage options that cater to drinkers and non-drinkers alike presents opportunities for disruptive innovation in the alcohol industry.
3. Varied Alcohol by Volume (ABV) - Offering hard seltzers with different alcohol percentages in a single pack taps into the growing trend of personalized drinking experiences.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from developing and marketing non-alcoholic seltzer alternatives as a segment of the market seeks healthier drinking options.
2. Alcohol Industry - Companies in the alcohol industry can explore inclusive drinking systems to cater to a wider range of consumers and potentially reduce alcohol consumption.
3. Packaged Goods Industry - Creating mixed packs of hard seltzers with different alcohol percentages opens up opportunities for the packaged goods industry to meet the demand for customizable drinking experiences.