The epic battle scene that made Braveheart one of the 1990’s most memorable flicks is revisited in the new IKEA ‘Have a Go’ commercial. Australian ad agency The Monkeys is behind this minute-long tribute to the Mel Gibson classic, which urges viewers to "Fight Boring." The ad begins with thousands of people carrying IKEA furniture over their heads, preparing to wage war against dull interior decorating, as Scottish Braveheart-esque music plays overhead. Among the soldiers is an older woman wielding a whisk and a man who trips into a puddle while running wildly with a throw pillow.
The hilarious IKEA ‘Have a Go’ ad is a must-see for Braveheart fans and will definitely put a smile on your face. This commercial is proof that the ability to laugh at yourself is sometimes the greatest marketing technique.
Ruthless Warrior Furniture Parodies
The IKEA ‘Have a Go' Ad is Braveheart-Inspired
Trend Themes
1. Parody Advertisements - Opportunity for brands to create humorous and entertaining ads that parody popular movies or cultural references.
2. Braveheart-inspired Marketing - Opportunity for brands to tap into the nostalgic appeal of iconic movies like Braveheart for their marketing campaigns.
3. Anti-boring Interior Decorating - Opportunity for companies to promote unique and unconventional interior decorating ideas that challenge traditional norms.
Industry Implications
1. Advertising - Opportunity for ad agencies and brands to create innovative and attention-grabbing advertisements.
2. Film and Entertainment - Opportunity for movie studios and production companies to collaborate with brands for promotional tie-ins and cross-promotion.
3. Home Décor and Furnishings - Opportunity for companies in the home décor industry to offer creative and out-of-the-box products that cater to consumers seeking unique and unconventional interior decorating solutions.