Lipton is now offering a refreshing new way for families to keep their cool in the heat of the summer months with its all-new fruit-infused iced herbal teas.
The iced herbal teas that are being introduced include the chamomile and hibiscus-based Lipton Strawberry Watermelon Iced Herbal Tea, as well as the Lipton Mango Iced Herbal Tea, which stars rosehips, sweet chamomile, licorice root and lemongrass and orange peel.
These new iced tea products feature no artificial flavors or colors, which makes them flavorful and satisfying alternatives to water. On this note, the Tea Director at Unilever, George Hamilton, remarks that "Our new Lipton Iced Herbal Teas are just as hydrating as water, but pack much more flavor."
Fruit-Infused Iced Herbal Teas
Lipton's Summer Flavors Include Mango, Berry and Melon Infusions
Trend Themes
1. Fruit-infused Iced Herbal Teas - Disruptive innovation opportunity: Expanding the fruit-infused trend to other beverages, such as soda or sparkling water.
2. Artificial Flavor-free Products - Disruptive innovation opportunity: Developing natural substitutes for artificial flavors in various food and beverage industries.
3. Hydrating and Flavorful Alternatives to Water - Disruptive innovation opportunity: Creating innovative products that provide hydration and flavor without the need for added sugars or artificial ingredients.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporating fruit-infused concepts into other beverage categories, such as energy drinks or sports beverages.
2. Natural and Organic Food Industry - Disruptive innovation opportunity: Developing organic and natural alternatives to artificially flavored products across various food and beverage categories.
3. Health and Wellness Industry - Disruptive innovation opportunity: Creating new hydrating beverages that prioritize flavor and natural ingredients, while aligning with consumers' health-conscious preferences.