The Costa Iced Coffee Lattes are a series of ready-to-drink coffeehouse-inspired refreshments perfect for consumers who lead fast-paced lifestyles to enjoy at their leisure. The canned coffee drinks capture the essence of a freshly prepared cold coffee beverage and have 85mg of caffeine in each serving. The drinks come in three flavor options including Mocha, Caramel and Signature Blend, which are each sweetened with real cane sugar and real dairy milk.
The Costa Iced Coffee Lattes come in 11-ounce cans priced at $3.49 each and are part of the continued expansion of cafe-inspired RTD refreshments hitting the market in response to consumer demand. The drinks are arriving at select 7-Eleven and QuickTrip locations to position them well ahead of the busy roadtrip season.
Ready-to-Drink Canned Coffee Lattes
Costa Iced Coffee Lattes Come in Three Flavors
Trend Themes
1. Cafe-inspired RTD Refreshments - Opportunity for brands to cater to on-the-go consumers with premium, coffeehouse-inspired canned beverages.
2. Real Ingredient Sweetened Beverages - Potential for beverages sweetened with real cane sugar and real dairy milk to attract health-conscious consumers seeking authentic flavors.
3. Market Expansion of Canned Coffee Lattes - Growth opportunities for companies entering the expanding market of ready-to-drink canned coffee lattes to meet rising consumer demand.
Industry Implications
1. Beverage Manufacturing - For the beverage manufacturing industry, an opportunity lies in producing high-quality, canned coffee lattes with a focus on authenticity and convenience.
2. Convenience Store Retail - In the convenience store retail sector, there is room for stocking and promoting premium, cafe-style ready-to-drink coffee lattes to attract busy consumers.
3. Roadside Refreshments Market - The roadside refreshments market can benefit from offering a variety of canned coffee latte flavors to travelers looking for convenient and flavorful beverage options on-the-go.