Like many business owners during COVID-19, the founder of Jeni’s Splendid Ice Creams, Jeni Britton Bauer, is at home and is making the most of the situation by turning her kitchen into a test kitchen, and giving people a chance to give their input on the ice cream project. Jeni’s Splendid Ice Creams is inviting people to work on the brand's 2021 ice cream flavors and potentially even the holiday 2020 assortment. Ice cream lovers are being invited to share their flavor ideas in comments and direct messages, and Jeni’s Splendid Ice Creams also promises to share recipes that people can prepare at home.
On Instagram, Jeni Britton Bauer shared: "I'm in the mood for throwback and vintage, comforting and gooey, salty-sweet messy flavors! What are you craving? I want to hear from everyone!"
Collaborative Ice Cream Projects
Jeni’s Splendid Ice Creams is Asking People to Share Flavor Ideas
Trend Themes
1. Collaborative Flavor Creation - The trend of involving customers and fans in the process of product innovation.
2. Virtual Feedback and Engagement - The trend of using social media and virtual platforms to engage consumers and receive feedback.
3. At-home Recipe Sharing - The trend of sharing recipes and enabling consumers to make products themselves at home.
Industry Implications
1. Food and Beverage - This industry can use these trends to create new and unique products using direct input from consumers.
2. Social Media and Influencer Marketing - This industry can use these trends to increase engagement with consumers through product innovation and active feedback on social media.
3. E-commerce and Direct-to-consumer - This industry can use these trends to create a more personalized and engaging customer experience and to develop products based on direct consumer feedback.