The pet food packaging bags for Iams Healthy Naturals recently got a fresh new design by LPK, showing off big, vibrant photos of exactly what each bag contains. Iams Naturals pet food varieties like Chicken & Barley, Ocean Fish & Rice and Salmon & Red Lentils are presented in photos where the dishes look like they would be fit for human consumption. Although most four-legged friends would be happy to eat just about anything, it can be harder for some pet owners to get a sense of what is pets find the most tasty, but these packages help to give dog owners some idea.
This series of packaging for Iams Healthy Naturals, Sensitive Naturals and Grain-Free Naturals presents all of the good stuff up front, but it doesn't give everything away either—did you spot the hidden paw created by the shape of the bowls containing the ingredients?
Wholesome Pet Food Packaging
Iams Healthy Naturals Pet Food Packaging Lays Out All Its Ingredients
Trend Themes
1. Pet Food Packaging Transparency - Pet food companies can innovate by incorporating transparency in their packaging designs to showcase their products' quality and ingredients.
2. Package Design for Pet Food - Innovative packaging designs that make pet food look appetizing can be a disruptive innovation opportunity for companies in the pet food industry.
3. Pet Food Industry Evolution - The pet food industry can evolve to focus on health and wellness by advocating for pet food that looks like it is fit for human consumption and providing transparency in its packaging designs.
Industry Implications
1. Pet Food Packaging - Companies in the pet food packaging industry can develop new designs that showcase transparency and appeal to pet owners by making their products look more appetizing.
2. Pet Food Production - Pet food production companies can innovate by creating wholesome, transparent, and high-quality products that can appeal not only to pets but also to their owners.
3. Pet Wellness Industry - The pet wellness industry can take advantage of the trend towards more wholesome and natural pet food by creating new products and services that help pet owners take better care of their pets' health and well-being.