Hot or Not Composite Images
Society's Definition of Beauty by Ranking
Flikr user Pierre Tourigny has downloaded an abundence of Hot or Not images and put them into a morphing program called SquirtzMorph to determine what society deems as the image of beauty. Specifically, he determines what an average person looks like with in each ranking catogory. For example, a 9.5/10 looks like x, while a 3.5 looks like y. He's also completed the same analysis by geography for Miss Universe and also for different ages. He describes, "These women do not exist. They each are a composite of about 30 faces that I created to find out the current standard of good looks on the Internet. On the popular Hot or Not web site, people rate others’ attractiveness on a scale of 1 to 10. An average score based on hundreds or even thousands of individual ratings takes only a few days to emerge."
Trend Themes
1. Societal Beauty Standards - An opportunity for beauty and fashion industries to innovate towards a diverse and inclusive definition of beauty
2. Image Morphing Technology - An opportunity for tech and entertainment industries to explore new ways to visualize data and create engaging content
3. Online Attractiveness Ratings - An opportunity for social media and marketing industries to rethink the harmful impact of online beauty ratings on self-esteem and mental health
Industry Implications
1. Beauty Industry - Innovations towards more inclusive and diverse product lines to embrace individuality and challenge societal beauty standards
2. Technology Industry - Developing more advanced image morphing technology for data visualization and entertainment purposes
3. Marketing Industry - Innovations towards promoting positive body image and self-esteem, and advocating against online beauty ratings to prevent mental health issues