New Zealand's manuka honey is produced by bees that pollinate the native manuka bush, creating one of the most beneficial and sought-after forms of honey in the world—Kiwi Manuka is now offering a honey wine that offers a unique way for consumers to enjoy the taste of the honey. Kiwi Manuka's Mānuka Honey Wine boasts elegant packaging that shows off the vibrant honey color of the product with a simple black, white and gold label that references the beauty of the manuka flower in nature.
Kiwi Manuka also offers a Mānuka Honey Liqueur that also shares the distinctive taste and texture of honey.
The limited-edition products are sold in elegant boxes along with drinking glasses, which makes the sets perfect for gifting.
Manuka Honey Wines
Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
Trend Themes
1. Manuka Honey Beverages - Expanding the potential of manuka honey in beverages, offering benefits to health-conscious consumers.
2. Luxury Alcohol Packaging - Innovative packaging design can be an effective way to increase consumption of high-end alcoholic beverages.
3. Honey-based Spirits and Liqueurs - Creating an alternative category of Distilled Spirits with drinks that retain the flavor of honey, representing a novel concept for bars and nightclubs.
Industry Implications
1. Alcohol and Wine - Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets.
2. Food and Beverage - Expanding the concept of natural ingredients in food and drinks through an increase in demand for manuka honey-based products.
3. Hospitality and Tourism - Innovative packaging can influence the value perception of drinks and encourage tourism to specific destinations.