Candid Holiday Cola Ads

This Holiday Spot for Coca-Cola Tugs at the Heartstrings with Festive Joy

Coca-Cola recently unveiled its holiday spot, which uses candid moments captured on film to express how the holidays are meant to bring people together.

The ad shows emotional moments of six different relationships from co-workers to families. The holiday spot uses the labels on the Coke bottles to present unsuspecting people with a surprise. For example, one man uses a Coke bottle to propose to his girlfriend. Another bottle says that word "dad" and is used to bring together a father and son who have never actually met one another.

The commercial is a beautiful compilation that reminds viewers the true spirit of the holiday is about family, friends and being together. Coca-Cola was able to present monumental moments that can resonate with a variety of viewers, while spreading holiday cheer.
Trend Themes
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Industry Implications
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3. Entertainment Industry - Disruptive innovation opportunity: Entertainment companies can create compelling content centered around family values to resonate with diverse audiences.

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