The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Michael Hemsworth — August 16, 2023 — Fashion
References: gshocksio & dudeiwantthat
Avid effervescent refreshment fans are sure to rejoice at the news of the Coca-Cola® x G-SHOCK watches as a series of accessories that are perfect for them to show off their penchant for soda. The timepieces come in two models including the DW5600CC23-4 and the DW6900CC23-3, which feature the signature red and white branding, and a green glass bottle-inspired aesthetic, respectively. The timepieces are each paired with the Coke branding right on the dial with the DW5600CC23-4 showing off a red-colored display and the DW6900CC23-3 revealing a bottle when the backlight is activated.
The Coca-Cola® x G-SHOCK watches are each engraved on the back with branding to further enhance authenticity and come in special packaging. The timepieces are limited-edition and start at $160.
The Coca-Cola® x G-SHOCK watches are each engraved on the back with branding to further enhance authenticity and come in special packaging. The timepieces are limited-edition and start at $160.
Trend Themes
1. Limited-edition Collaborations - The Coca-Cola® x G-SHOCK watches highlight the trend of limited-edition collaborations in the fashion industry, offering unique and collectible products.
2. Brand Co-branding - The partnership between Coca-Cola® and G-SHOCK showcases the trend of brand co-branding, where two established brands join forces to create exclusive products that resonate with their respective audiences.
3. Nostalgic Branding - The Coca-Cola® x G-SHOCK watches tap into the trend of nostalgic branding, appealing to consumers who have a fondness for iconic brands and their associated visual identity.
Industry Implications
1. Fashion Accessories - The Coca-Cola® x G-SHOCK watches introduce a collaboration between the fashion and beverage industries, offering new opportunities for fashion accessory brands to partner with popular beverage brands and create unique products.
2. Luxury Goods - The limited-edition Coca-Cola® x G-SHOCK watches represent a potential opportunity for luxury goods brands to collaborate with iconic beverage brands, targeting affluent consumers who seek exclusive and unique products.
3. Collectibles - The Coca-Cola® x G-SHOCK watches cater to the growing demand for collectible items, opening up possibilities for brands in various industries to tap into the collectibles market and create special edition products.
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