The Hella Cocktail Co. Bitters & Soda line has now been expanded to include three new flavors: Grapefruit, Lemon Lime and Ginger Turmeric. Appealing to sober-curious consumers, these non-alcoholic sparkling apéritifs share the refreshing flavor of a gentian tincture made in the South of France.
These ready-to-drink flavors combine unique ingredients like bitter roots, bark, spices, fruit and botanicals, which are known for their ability to support and stimulate healthy digestive functions. While the Bitters & Soda Grapefruit and Bitters & Soda Lemon Lime varieties are enhanced with allspice and bitter root, the Bitters & Soda Ginger Turmeric flavor is balanced by orange peel.
These all-natural flavors are zero-sugar, gluten-free and vegan, and they can be mixed with alcohol to create low-alcohol serves.
Non-Alcoholic Sparkling Apéritifs
Bitters & Soda Appeals to the Sober-Curious Consumer
Trend Themes
1. Non-alcoholic Drinks - Offering more variety and flavor in the non-alcoholic beverage space.
2. Health and Wellness Beverages - Catering to the growing demand for all-natural, gluten-free and vegan options.
3. Low-alcohol Beverages - Providing an alternative to high-alcohol drinks with the ability to mix with alcohol.
Industry Implications
1. Beverage Industry - Opportunity for brands to expand their non-alcoholic portfolio and cater to the sober-curious consumer.
2. Wellness Industry - Offers a healthy alternative to traditional alcoholic drinks for health and wellness events.
3. Hospitality Industry - Providing a unique and interesting flavor profile to cocktail menus for non-alcoholic drinkers or those looking to reduce their alcohol intake.