Creamy Creation saw an opportunity to create a low-ABV, low-calories, creamy and foamy beverage in a can and that's how Hard Shakes were born. Created to fill a gap for ready-to-drink, low-alcohol products, Creamy Creation Hard Shakes are light and refreshing yet also indulgent thanks to their rich textures.
Creamy Creation Hard Shakes are available in six fun flavors: Dalgona Espresso Martini, Dutch Silk, Chai Latte, Chocolate Milk, Pineapple Ginger and Passionfruit. The concept is fully customizable and the beverages can be adapted with bases of spirits, malt or wine.
Creamy Creation sees that consumers are looking for better-for-you products that are easy to consume. Millennials in particular are drawn to flavors that are healthy yet indulgent with creamy, smooth and foamy textures.
Canned Hard Shakes
Creamy Creation Hard Shakes are Foamy, Low-Alcohol & Low-Calorie
Trend Themes
1. Low-abv Beverages in Cans - The trend of creating low-alcohol, low-calorie beverages in cans presents opportunities for disruptive innovation in the ready-to-drink market.
2. Customizable Flavored Beverages - The trend of offering customizable flavored beverages with bases of spirits, malt, or wine opens up opportunities for unique and personalized drinking experiences.
3. Health-conscious Indulgence - The trend of catering to millennials' desire for better-for-you products with creamy, smooth, and foamy textures creates opportunities to provide indulgent yet healthy options.
Industry Implications
1. Ready-to-drink (RTD) Beverages - The ready-to-drink beverage industry can tap into the trend of canned low-ABV beverages by developing innovative products that cater to health-conscious consumers.
2. Alcohol Beverage Manufacturing - The alcohol beverage manufacturing industry can explore disruptive innovation through the customization of flavored beverages with bases of spirits, malt, or wine.
3. Functional Foods and Beverages - The functional foods and beverages industry can capitalize on the trend of health-conscious indulgence by developing creamy, smooth, and foamy products that offer guilt-free indulgence.