Kentucky Coffee is venturing into the ready-to-drink category with Hard Cold Brews, a new line of mixed cocktails made with the brand's signature coffee-flavored whiskey and cold brew. Available in 12-ounce cans at 5.9% ABV, the Hard Cold Brews are ready to be sipped in varieties like Black, Vanilla and Mocha.
Coffee is the second most consumed beverage globally and by 2030, the ready-to-drink coffee market is expected to reach $42.4B. Knowing that consumers want new ways to enjoy the taste of coffee in a way that's convenient, accessible and indulgent, Kentucky Coffee created this new line to satisfy the need for at-home and on-the-go occasions.
According to Don Deubler, CEO of Kentucky Coffee's parent company, Atomic Brands, coffee and whiskey are "a timeless pair that's been largely overlooked within the RTD space."
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Trend Themes
1. Ready-to-drink Coffee - The ready-to-drink coffee market is expected to reach $42.4B by 2030, offering opportunities for convenient and accessible coffee consumption.
2. Coffee-flavored Whiskey - Combining coffee and whiskey in innovative ways within the ready-to-drink space presents indulgent options for consumers looking to experience a timeless pairing.
3. Premium Cold Brew Cocktails - Kentucky Coffee's Hard Cold Brews offer premium mixed cocktails with a coffee-flavored twist, tapping into consumer demand for at-home and on-the-go indulgence.
Industry Implications
1. Beverage - The ready-to-drink coffee market's growth opportunities extend to the beverage industry, creating avenues for product innovation and expansion.
2. Alcoholic Beverages - The combination of coffee and whiskey in Kentucky Coffee's Hard Cold Brews caters to the alcoholic beverages market, offering unique and indulgent options for consumers.
3. RTD (ready-to-drink) - Kentucky Coffee's entry into the ready-to-drink space aligns with the evolving demands of consumers seeking convenient and accessible beverage options.